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Built for HubSpot, Salesforce, Pipedrive & Close

Every thread
becomes an action.

Slack thread, Discord thread, email thread — every conversation becomes a structured action. The agent reads the thread, extracts the decision, drafts the artifact (Linear ticket, follow-up email, doc update), and ships it on your approval. Conversation in. Work out.

Hire Your AI ThreadkeeperWatch a Day in the Life
Powered by OpenClaw
Free to startNo credit card2 minute setupReplaces $4,500/mo SDR salary
linear.runlobster.com
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Slack → Linear
Lobster · listening
Threads → tickets (today)
0
Avg conversion time
0s
Auto-assigned correctly
0%
Threads converted · last 14 days
Auto-tracked by Lobster · live
+24.3%
Auto-logged by Lobster
#bug-reports → ENG-3421
2 min ago
Auto-assigned to @sarah · severity P2
#customer-feedback → PRD-892
18 min ago
Linked to existing roadmap item
#ops → INFRA-561
1 hr ago
Created with full thread context
hubspot.com / contacts / nora-esposito
30-min discovery call · Nora Esposito (Acme Logistics)2 min ago
Logged by @lobster from Zoom transcript
OutcomeQualified — moving to demo
Next stepSend case study, book demo for Mon
PainManual freight reconciliation, 12 hrs/wk
Follow-up email drafted · Marcus Hill (Beacon Robotics)12 min ago
Personalized with their last blog post
ROI doc generated · Pivotwell deal1 hr ago
PDF saved to deal record · 2 pages
Inbound call · Tessa Park (Northshore Health)3 hr ago
Auto-routed to AE · CRM updated

A real HubSpot record being updated by your AI SDR after a real call. No copy-paste, no manual data entry, no end-of-day cleanup.

The shift

CRM admin is the worst part
of being a salesperson.

Sales reps spend 3.5 hours a day in their CRM updating fields they don't care about. CRMClaw makes that whole stack invisible.

Before~3.5 hrs/day
  • 01SDR ends call, switches to HubSpot tab
  • 02Tries to remember meeting outcome
  • 03Types notes (will edit later)
  • 04Forgets to update deal stage
  • 05Loses follow-up momentum
  • 06Tomorrow: skips logging entirely
After CRMClaw~12 min/day
  • 01Call ends. SDR walks away.
  • 02Lobster transcribes Zoom recording
  • 03Logs activity, notes, next step
  • 04Updates deal stage automatically
  • 05Drafts follow-up email by 5pm
  • 06Sends after your approval
3.4 hrs
Time saved per rep daily
Adds up to ~17 hrs/week
98%
CRM completeness rate
vs. 41% before
$4,500
Replaced monthly cost
Per junior SDR salary

A day in the life

Three workflows.
Zero manual data entry.

After every call

A 30-minute call ends. Three minutes later HubSpot already has the activity logged, the deal stage updated, the next step set, and a follow-up email drafted.

Zoom call ends · transcript exported0:00
Lobster reads transcript, identifies outcome0:45
Activity logged with structured notes1:30
Deal stage + close date updated1:50
Follow-up email drafted (waiting for approval)2:30
Runs automaticallyTry this workflow

What you get

A real SDR.
On their own computer.

Not a Chrome extension. Not a chatbot. A full AI worker with a browser, file system, and 24/7 cadence.

Real Deliverables

PDFs, ROI docs, custom proposals, signed contracts. Your AI SDR ships real artifacts to your CRM and your prospects, not just chat replies.

Composio powered

3,000+ Integrations

Native: HubSpot, Salesforce, Pipedrive, Close, Apollo, Clay, Zoom, Calendly. Plus 3,000 more via Composio. Granular permissions per tool.

Never repeat yourself

Deep Memory

Remembers every conversation, every objection, every win. Your SDR gets smarter about your buyers every week, not the same on day 90 as day 1.

Real Browser

Logs into LinkedIn, your prospect's website, internal tools without an API. Reads their actual blog post before writing the email. No data hallucination.

Always running

Built-In Scheduler

Multi-day drip sequences run on their own. Pipeline audits every Monday. Stale-deal alerts on Friday. Your SDR doesn't wait to be asked.

Your data, only yours

Dedicated Compute

Every customer gets their own isolated container. Your prospect data, your CRM credentials, your conversation history — all in a hard technical boundary.

Integrations

Plays nice with the
stack you already have.

Native integrations to every CRM, mail client, and calendar tool a sales team uses. Plus 3,000 more via Composio under the hood.

HubSpot
Salesforce
Pipedrive
Close.com
Apollo.io
Clay
Gmail
Outlook
Calendly
Zoom
LinkedIn
Slack
Notion
Stripe
QuickBooks
Discord
Asana
Jira
+ 2,982 more

How it works

Your SDR is hired
in 2 minutes.

01

Connect your CRM

30 seconds

OAuth into HubSpot, Salesforce, or any other CRM in 30 seconds. Choose what your AI SDR can read and write — granular permissions per object.

02

Define your playbook

1 minute

Plain English. "Update the deal stage after every call. Draft follow-ups within an hour. Audit pipeline every Monday at 8am." Lobster confirms and starts.

03

Approve the first task

30 seconds

Lobster runs its first job — usually a pipeline audit or a test follow-up email — and shows you the output. You approve, edit, or correct. It learns.

04

It runs forever

Forever

Your AI SDR works 24/7 with full memory. Updates the CRM after every call. Drafts every follow-up. Audits the pipeline every week. You change instructions in plain English whenever you want.

Customer voices

People who never wrote
a CRM note again.

“Our CRM completeness rate went from 41% to 98% in three weeks. I have not manually entered a deal field since. The funny thing is the deals are closing faster too because the next steps are always there for me.”

M
Marcus Chen
VP Sales · Noteflow

“We let our junior SDR go in February. I planned to do the work myself for 2 weeks. Day 1 I wanted to die. By day 3 the agent was doing it. We went from $4500/month to $49/month for the same outputs.”

S
Sarah Patel
CEO · Bloomstack

“Lobster reads every prospect's last blog post before drafting outreach. Reply rate went from 4% to 11% in the first month. The emails actually feel human because they reference real things.”

J
Jordan Vega
Founder · Pivotwell

“Monday morning pipeline audits used to take me 90 minutes. Now I get a Slack message at 8:05 with the 5 deals I should focus on. I have clawed back 6 hours a week and I'm closing more deals.”

E
Eli Rosen
Sales Director · Trailpoint

“The post-call CRM update is the killer feature. The transcript hits the deal record before I'm even back to my desk. Notes, next step, owner, stage — all updated. It feels illegal.”

P
Priya Singh
Account Executive · Quickflux

“I run a 4-rep sales team. Onboarding new reps used to take 6 weeks. With Lobster handling the CRM and follow-ups, new reps are productive in week 2 because they don't drown in admin.”

T
Tom Walker
Head of Sales · Bridgemark

FAQ

The questions sales teams
actually ask us.

Native integrations with HubSpot, Salesforce, Pipedrive, Close, Apollo, and Clay. Through Composio we can read/write to 3,000+ other tools — if your CRM is something more obscure, we can almost certainly hook it up. The setup wizard handles the OAuth flow.
It pulls the call transcript from your meeting tool (Zoom, Google Meet, Otter, Fathom — anything that records). Reads the transcript. Identifies the outcome, the next step, the deal-relevant facts. Then writes those fields back to the CRM record. The whole loop is usually under 3 minutes after the call ends.
Only if you explicitly enable that mode. By default every email it drafts shows up in your dashboard as a draft for your approval. You click send, edit-then-send, or reject. Once you trust it on a specific sequence you can flip auto-send on for that sequence.
Your AI SDR runs a real Chromium browser. Before drafting an email it opens the prospect's LinkedIn, their company website, their last blog post. It uses real text from those pages — not made-up details. If it can't find anything specific to personalize on, it tells you and falls back to a generic template.
It can replace the boring repetitive parts of an SDR's job — CRM updates, follow-ups, pipeline hygiene, research. It cannot replace the parts that need human judgment — pricing negotiations, building rapport, reading emotional subtext. Most teams use Lobster to free up their SDRs to spend more time on the high-value work.
Every customer gets their own dedicated compute container. Your CRM credentials, your prospect data, your conversation history — all isolated from other customers. We're SOC 2 Type II compliant. We never train models on your data.
Free to start. Every feature, every integration, every role. No credit card needed. You can hire your first AI SDR in 2 minutes. Higher usage tiers are paid but most small teams stay on free.
Built-in retries handle transient API issues. If something needs your attention — a token expired, a request was ambiguous — you get a Slack message or email with full context. You can also watch any task run live from the dashboard.

Pricing

Free for now.
Free in 2 minutes.

Every feature. Every integration. Every CRM. No credit card. No catch.

Standard plan
$0/forever

Hire your first AI SDR in two minutes. Replace a $4,500/month role for $0.

Hire Your AI SDR
What's included
  • Unlimited CRM updates
  • All 3,000+ integrations
  • Real Chromium browser
  • Multi-day drip sequences
  • Pipeline hygiene automation
  • Post-call transcription + logging
  • Priority support

Ready when you are

Stop updating your CRM.
Start closing deals.

Two minutes from now your AI SDR will be auditing your pipeline and drafting your follow-ups.

Hire Your AI SDR

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